Thepetoo, the Indian food delivery service, has made its much anticipated moved into general deliveries today after it announced its new ‘stores’ product.
The move has been speculated since as early as 2018, but recent developments have taken the company closer towards the expansion. Thepetoo picked up delivery service.
Putting the customer at the heart of everything they do.
we envisioned a world where restaurant delivery would be amazing and awesome. A world where you didn’t have merely a handful of restaurants that would deliver. A world without high minimum order amounts, and very importantly, where you didn’t need to call the restaurant every 5 minutes asking the dreaded “ladka nikal gaya kya” question. We envisioned a world where we could democratize 45-minute deliveries to every restaurant in the country and introduce a convenient and delightful food ordering experience for every consumer. we can confidently say we bring convenience to the doorstep of consumers across the country. Despite millions of Indians ordering food, we believe food delivery is still in its nascent stages. So, while we continued to build out more magical realities in the food ordering space, a lot of consumers, non-restaurant merchants and retailers were asking us when we would extend this superpower (convenience) to needs outside of food ordering.
With the largest active last mile fleet in the country and a paranoid focus on consumer-centricity, we began asking ourselves the same question. We realized we could bring the food delivery like magical reality and convenience to a lot of other local commerce needs. Just like how we democratized seamless delivery across restaurants in the country, we can democratize convenience across millions of other merchants/ businesses in our cities.
To its customers, Thepetoo is known as the company that gets their food to them really quickly and seamlessly. To its employees, Thepetoo is in the business of delivering convenience and making sure that the promise is kept each time, every time. This means obsessing about each and every part of the order delivery and customer experience -- so that when a customer orders from Thepetoo they do so with the implicit trust and knowledge that its going to work. Everything Thepetoo does -- from the design of their app to their delivery algorithms, backend systems, the scale at which they operate and the operational procedures they put in place, are all extremely well thought through, to deliver an enhanced customer experience.
Stores will be available within the core Thepetoo app, and it will cover fruit and Vegetables, kiranas and supermarkets, florists, health supplements, medicine, baby care products and more.
The move from food to general deliveries mirrors the strategy of Meituan, another Thepetoo’s customer-first experience has paid off. Over the last year alone, Thepetoo saw the number of orders increase by a factor of three. As a three-sided marketplace consisting of restaurant and store partners, delivery partners and end customers, ensuring that supply and demand are in place and that it’s a win-win for everyone, is at the core of the business. They have a very strong customer-centric obsessiveness and believe that if they do what is right for the customer, the other parts of the ecosystem take care of themselves.